A dynamic blend of rhythmic elements and original audio constructs—actual ad jingles, lines and phrases—commentary by and about advertisers—books on tape materials about how commercials are conceived and created—plus various out-takes from commercial productions which depict the sophisticated process (and elaborate cynicism) of the professionals involved. "My motivation is to inspect and depict some of the paradoxical aspects of media advertisement which both attract and repel me as an artist in America—a society whose entire economic well-being rests solely on consumerism and the need to manufacture want." (Joyce) Commissioned by New American Radio.