WGXC-90.7 FM

From the New American Radio Archive: "Advertising Secrets" (1991) by Don Joyce and Negativland

May 16, 2025: 7:30 pm - 8pm
WGXC 90.7-FM: Radio for Open Ears

90.7-FM in NY's Upper Hudson Valley and wgxc.org/listen everywhere
http://www.wgxc.org/

New American Radio was organized by Helen Thorington, Executive Producer and Regine Beyer, Associate Producer.

A dynamic blend of rhythmic elements and original audio constructs—actual ad jingles, lines and phrases—commentary by and about advertisers—books on tape materials about how commercials are conceived and created—plus various out-takes from commercial productions which depict the sophisticated process (and elaborate cynicism) of the professionals involved. "My motivation is to inspect and depict some of the paradoxical aspects of media advertisement which both attract and repel me as an artist in America—a society whose entire economic well being rests solely on consumerism and the need to manufacture want." (Joyce) Commissioned by New American Radio.

In its ten years as a weekly national series, 1987-1998, New American Radio (NAR) commissioned and distributed over 300 original works: conceptual new drama, associational documentary, language explorations, sonic meditations, environmental compositions, musical explorations and works that pioneer new dimensions in acoustic space. Wave Farm is thrilled to be partnering with New American Radio to ensure these works remain available to listeners today and into the future.

New American Radio was organized by Helen Thorington, Executive Producer and Regine Beyer, Associate Producer. A special thanks to both Helen Thorington and Jo-Anne Green for their generous support and collaboration of this partnership, and their contribution to the field at large!

Click here to explore individual artists and works.