Underwriting

What is underwriting? Underwriting refers to a business or organization that helps to “underwrite” the cost of a noncommercial broadcaster’s programming. This takes the form of a donation from a sponsor, who is then recognized for their support in on-air acknowledgements and announcements by the station. These on-air announcements are broadcast at the top of every hour, 24 hours a day. The content and broadcast schedule of these announcements must comply with FCC regulations and are drafted cooperatively by WGXC and each underwriter.

Why underwrite with WGXC? Underwriting is a unique opportunity to reach WGXC’s 78,000 potential listeners on 90.7-FM, and thousands more who regularly visit wgxc.org. WGXC’s listeners believe in the importance of local media and support the local businesses and organizations that support us. Our listeners value and recognize the investment made by local and regional businesses and organizations in support of community media.

WGXC listeners regularly share their feedback with the station, and we in turn share those comments online and on-air. We encourage potential underwriters to visit our Listener Feedback page for our most up-to-date listings.

UNDERWRITING OPTIONS:

1-Month, 3-Month, 6-Month, or 1-Year WGXC Underwriting Plan

1-Month: $200 | 3-Month: $550 | 6-Month: $1,050 | 1-Year: $2,000
10 on-air announcements per week

WGXC will recognize your support throughout the day and week during a diverse selection of music programs, cultural and arts programs, news programs, and more. These on-air announcements are broadcast at the top of the hour throughout the day.

Event Bursts

10 announcements: $100 | 20 announcements: $200

On-air announcements to get the word out in the days leading up to your event.

Newsletter Features

$85 / month

Your organization or business will be included in our monthly e-mail newsletter and linked directly to your desired url.

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Ready to Underwrite?

For more details and next steps, please complete the online WGXC Underwriting Form here. Please inquire about sliding scale pricing if needed.

Have questions? Please contact info@wgxc.org or phone (518) 622-2598 ext. 2

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Support for WGXC comes from:

Basilica Farm and Flea
Hi-Way Drive-In
The Olana Partnership
Time & Space Limited
Upstate Films