When the Federal Communications Commission rolled back net neutrality rules Dec. 14, they also added a "Blue Alert." While Amber Alert's detail missing children, Blue Alert's relay "information related to a law enforcement officer who is missing, seriously injured, or killed in the line of duty." Soon cell phone notifications and radio emergency sounds could be more common, though, there is "a 12-month implementation period for Blue Alerts to be delivered over the Emergency Alert System and 18 months for delivery over the Wireless Emergency Alert system." Tim Cushing at TechDirt writes that, "There's nothing out there that suggests distributing this information outside of law enforcement networks will have any net safety benefit for the public. Taking it nationwide only adds to "Alert" market saturation. Cops have strong support systems and plenty of firepower on their side, unlike missing seniors (Silver Alert) or kidnapped children (Amber Alert). And, unlike targeted weather alerts, a Blue Alert offers up almost no information usable by the general public."