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Board distracted by electronic signs

Aug 11, 2017 1:15 pm
William J. Kemble reports in The Daily Freeman that Town Board members heard from local residents at a public hearing Aug. 10 about a proposal to regulate electronic signs that change messages. Resident Arabella Colton said people want to know what will happen next on an electronic sign. “Human beings have an innate desire for narrative, for wanting to know what comes next,” she said. Board members and the public discussed how distracting the signs are for drivers at the meeting. The proposal would ban flashing lights and moving backgrounds, also fading, scrolling, or use of animation. Signs could only be 20 square feet and the message can only change after 12 seconds under the proposal. Read the full story in The Daily Freeman.