Chapter 4 of 'Propaganda' by Edward Bernays is held under the microscope this week in Episode 67 of the Smells Like Human Spirit Podcast. Guy Evans examines how Bernays learned from his peers - Walter Lippmann, Gustave Le Bon, Graham Wallas, and Wilfred Trotter in particular, and subsequently advised governments to exclude their people from important affairs. Instead of encouraging active political participation, he adopted new theories on mass psychology that would reduce individuals to nothing more than consumers, never happy, and never satisfied. From "Smells Like Human Spirit" show via radio4all.net