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The tricky process of marketing the Catskills

Jul 09, 2012 9:55 pm
Peter Applebome writes in the New York Times on efforts by various groups, including the Central Catskills Chamber of Commerce, the Great Northern Catskills Chamber of Commerce and the newly formed Catskill Park Resource Foundation, to use creative marketing to revive the economic fortunes of the four-county Catskill region. The Catskill area was arguably the country’s first tourism destination, Applebome writes. But the image of the Catskills is still defined by its southern edges and the vanished borscht belt hotels of Sullivan County in the rolling hills closest to New York City. The challenge is now to make people think of the Catskills as trout fishing, artisanal cheese and Zen retreats. Read the full story in the New York Times.