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Reports finds music festivals bring $15M to the region

Feb 04, 2016 7:15 am

Jim Planck is reporting in The Daily Mail the organizers of Mountain Jam and the Taste of Country music festivals has released an economic impact report stating those two events bring nearly $15 million to the region. The report found that almost 87 percent of Mountain Jam attendees come from outside the region, while 80 percent of those who attend the Taste of Country event live elsewhere. Offsite spending for both events averages close to $500 per person. The report also showed that staging the two events at Hunter Mountain created approximately 150 full- and part-time jobs. The survey and report, commissioned by Townsquare Media, was prepared by Colorado Mesa University assistant economic professor Nathan Perry and his company, Perry Analytics. For the study, surveys were emailed to festival attendees and nearly 4,200 people responded. The results focus only on the money coming into the region from outside of Greene, Columbia, Ulster, and Dutchess counties. The data does not reflect any on-site expenditures at the festivals or any spending by local residents within the four counties. Read the full story in The Daily Mail.

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