Luke Stoddard Nathan reports in The Alt the state’s leading economic development agency, Empire State Development, spent more than $75,000 promoting its own tweets since October. The weekly newspaper obtained the records under a state Freedom of Information Law request. State comptroller Thomas DiNapoli has been wary of the state's advertising campaign. “ESD has not quantified what it expects to achieve from its advertising efforts, except in the broadest terms like increasing tourism or creating jobs,” the comptroller wrote earlier this year. But an Albany advertising executive did not notice anything wrong with spending $75,000 to promote tweets. “Allocating $75,000 of their online advertising budget to Twitter advertising doesn’t appear out of proportion or misplaced—no one would balk at that number if it was a traditional media buy,” said Lisa Barone, an executive with Overit Media. Read the full story in The Alt.