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Price Chopper retools as Market 32

Nov 12, 2014 12:05 am
Michael DeMasi reports in the Albany Business Review Price Chopper, the largest supermarket chain in the Albany area, will change its name to Market 32 by Price Chopper. The Schenectady-based company's recently opened store in Latham, Market Bistro by Price Chopper, is something of a model for the rebranded store. It contains a large, made-to-order food court and sit-down restaurant, The company will spend more than $300 million on the rebranding, for 135 locations in six states. More than half of the stores are slated to be converted within five years. DeMasi writes the new name was picked with the help of private consultants and market research. The use of "32" in the name is a reference to 1932, the year Bill and Ben Golub opened their first store on Green Island, called Public Service Market. Price Chopper has more competition in Albany lately, with the recent openings of Whole Foods Market, Fresh Market and Trader Joe's, and the chain also laid off employees as recently as June. The company employs 8,740 in the 11-county Albany region. It has a total of 22,000 employees, and reported $3.5 billion in sales during the fiscal year that ended in April, according to Supermarket News. Read the full story in the Albany Business Review.