Group presents new marketing concept for Chatham
Emilia Teasdale is reporting in The Columbia Paper the Chatham Village Board has been presented with a new branding and logo concept for the village and the surrounding area. Chatham Area Business and Arts is proposing "Next Stop: Chatham," as the new marketing tag line. New signs for village light posts, a new informational brochure, shopping bags and a logo have been designed. The group's president, Tom Chulak, said that once the organization's board approves the logo they will start looking into funding a promotional campaign. Chulak spoke at a recent village board meeting, and presented the materials, requesting the board's input. Chatham Area Business and Arts was formerly known as the Chatham Area Business Alliance. The member-run group of businesses and individuals hosts events in the village and runs the website Visit Chatham NY [dot] com. It recently expanded its reach outside of the village to boards and organizations within the boundaries of the Chatham school district. Chatham Area Business and Arts's next event is Winterfest in December. Read the full story in The Columbia Paper.