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Windham Mountain goes upscale, and some are not happy
Roger Hannigan Gilson reports in the Times Union that Windham Mountain skiing is going upscale this season, and some longtime skiers there are not happy. Now, one-day passes will not be sold on Saturdays from early January until early March, fewer skiers will be allowed on the mountain per day, and the resort’s mountain biking trails will close. The new “Windham Mountain Club,” offers the option of $175,000 lifetime memberships with annual dues that come with special amenities that are yet to be built. After the changes Windham’s Instagram account has turned off commenting for certain posts and a parody account making fun of the rebrand was blocked, as they receive many negative online comments. Kate Sullivan, a spokesperson for Windham Mountain, said, “The mountain has always been a place where generations of people have come to make memories all year round, and that, at our core, is still what we’re about.... I think that was lost in the rollout of the brand and we definitely listened and heard that feedback.” The creator of the parody Instagram account @windumb_mtn spoke on the condition of anonymity, saying, “It soon became clear they were kicking the mountain up-market,” and said many skiers felt the move was “ruining a small, affordable mountain for middle-class families.” Read more about this story in the Times Union.