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Advertising agency involved in opioid crisis to pay New York $20 million

Feb 05, 2024 12:55 pm

Raga Justin reports for the Times Union that a French advertising agency is giving New York a $20 million payout because of the role they played in the opioid crisis. In all, Publicis Health LLC, a French subsidiary of the larger Publicis Groupe, will pay $350 million to states involved in an opioid settlement. A press release from the office of Attorney General Letitia James said Publicis was a major marketing force behind Purdue Pharma, one of the largest companies manufacturing opioids that were marketed to physicians and prescribed to millions of patients. The company said of the payout, “This settlement, in which the attorneys general recognized Publicis Health’s ‘good faith and responsible corporate citizenship’, is in no way an admission of wrongdoing or liability.... We will, if need be, defend ourselves against any litigation that this agreement does not resolve.” Overall, New York has received about $2.7 billion because of litigation related to the opioid crisis. Read more about this story in the Times Union.