Conservative talk radio facing cash crisis

Mar 22, 2016 11:10 pm
Conservative talk radio host Glenn Beck, on a hot mic this week, said he would like to kill the leading presidential candidate of a major political party, and is somehow not in jail, but some are predicting this election cycle may be the last hurrah for conservative talk radio. Radio, on the whole, is predicted to take about 7.2 percent of the predicted $16 billion campaign cash in 2016. That's down from 8.3 percent market share in 2012, and 7.9 percent in 2008, according to research firm Borrell Associations. Others are discussing the decline of conservative talk radio in the same breadth as the demise of the Republican party, as almost all major conservative talk radio figures such as Rush Limbaugh, Glenn Beck, and Mark Levin began backing Texas Senator Ted Cruz early on during the primary campaign. Limbaugh, at least, is amenable to Trump, saying March 6 on “Fox News Sunday,” “I think with the case of Trump, there’s a much bigger upside than downside.” Now former Republican House Majority Leader Dick Armey, after leaving the tea party-aligned group FreedomWorks, is explaining that some of conservative talk radio industry is a money scheme, as he says his group received “too little value” for their investment in conservative broadcasters such as Beck and Limbaugh. Armey said that Beck got $1 million annually for positive mentions. “The arrangement was simply FreedomWorks paid Glenn Beck money and Glenn Beck said nice things about FreedomWorks on the air,” Armey, the former House majority leader, told Media Matters March 18. “I put it down now as basically as paid advertising for FreedomWorks by Beck,” said Armey. “If Limbaugh and Beck, if we were using those resources to recruit activists and inform activists and to encourage and enthuse activists, that’s one thing,” Armey explained. “If we are using these things to raise money; one, it’s a damned expensive way to raise money; and two, it makes raising money an end on to itself not an instrumental activity to support the foundation work that our organization does.”