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Get ready to party, East African style! Featuring the pop genres of genge and kapuka (Kenya/Uganda), bongo flava (Tanzania), sêga (Zanzibar) and others, plus reggae, dancehall and rap in Kiswahili, Sheng (slang), and English. Music for the Masses invites you on an excursion of sound and rhythm. Discover the music of established and emerging artists, both signed and unsigned, on the international music scene. Expect the unexpected. You might want to pack a map and a sandwich. For the avid globe-hopper and armchair traveler alike. Broadcast live from the Hudson studio.